Privacy Policy | THE STORY BOOK

The Story World Sdn Bhd (“THE STORY BOOK”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect personal information when you visit or use thestorybook.company.site, purchase tickets, register for our programmes, or otherwise interact with THE STORY BOOK.

This Policy is intended to comply with the Personal Data Protection Act 2010 (Act 709) and applicable Malaysian personal data protection requirements.

1. Personal Data We Collect

Depending on how you interact with us, we may collect:

Name
Parent or guardian's name
Email address
Telephone or mobile number
Billing or contact address
Child's name and age where required for programme or Academy registration
Ticket, booking and registration details
Payment and transaction information
Information provided through enquiries or registration forms
Photographs and video recordings taken during our events and programmes
Technical information such as IP address, browser type and website usage information

We generally collect information directly from you when you make a purchase, register for a programme, submit an enquiry, or interact with our website.

2. How We Use Your Personal Data

We may use your personal data to:

Process ticket purchases, payments and registrations;
Register and administer THE STORY BOOK programmes and Academy activities;
Communicate with you about your bookings, programmes and events;
Respond to enquiries;
Provide customer support;
Send information about our events, programmes and promotions, where permitted;
Improve our website, services and programmes;
Maintain business and transaction records; and
Comply with applicable laws and legal requirements.

3. Payments and Third-Party Services

Payments and transactions made through our website may be processed by third-party service providers, including Ecwid, Stripe and BetterPay.

These providers may collect and process information necessary to complete and administer your payment or transaction. Your use of these services may also be subject to their respective privacy policies and terms.

We may also use third-party providers for website hosting, communications, analytics, ticketing, marketing and other services necessary to operate our website and business. We do not sell your personal data.

4. Photographs and Video Recordings

Photography and video recording may take place during THE STORY BOOK's storytelling sessions, workshops, performances, Academy activities and other events. Photographs and recordings may include children, parents, guardians, performers, staff and members of the audience. We may use these photographs and recordings for event documentation, publicity, marketing and promotional purposes, including on our website, social media and other THE STORY BOOK communication channels.

5. Cookies and Website Information

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve our services and, where applicable, support marketing and advertising activities.

You may manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

6. Disclosure and Protection of Personal Data

We may disclose personal data to service providers, payment processors, technology providers, professional advisers, event partners and relevant authorities where reasonably necessary to provide our services, operate our business or comply with the law.

We take reasonable administrative, technical and organisational measures to protect personal data against unauthorised access, use, disclosure, loss or misuse.

7. Retention of Personal Data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, or as required or permitted by law. When personal data is no longer required, we will take reasonable steps to delete, destroy or anonymise it.

8. Your Rights

Subject to applicable law, you may request to:

Access personal data we hold about you;
Correct inaccurate or incomplete personal data;
Withdraw consent where processing is based on consent; and
Opt out of direct marketing communications.

We may need to verify your identity before processing a request.

9. Contact Us

If you have any questions about this Privacy Policy or wish to make a request concerning your personal data, please contact:

The Story World Sdn Bhd
THE STORY BOOK
Email: theteam@thestorybook.my
Website: thestorybook.company.site

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page together with the updated “Last Updated” date.

By using our website or providing your personal data to us, you acknowledge that you have read and understood this Privacy Policy.

Last Updated: 6 October 2026